Small Business Funding: Where to Find the Money You Need

Ade Omosanya


Ade Omosanya


Oct 20, 2023

Small Business Funding: Where to Find the Money You Need

Starting a small business? Exciting, isn't it? But let's face it, funding can be a real head-scratcher. You've got a killer idea, and the will to succeed, but your pockets... Well, they're not as deep as you'd like.

Don't worry! You're not alone. Many entrepreneurs hit this roadblock. But guess what - there are countless resources out there just waiting for you.

In this blog post, we'll show you where to find the money you need to kickstart your dream project. So, whether you are planning or already running a small business, read on and discover the funding solutions that you can take advantage of!

What Do You Need Before You Apply?

Here are some key things you'll need before applying for funding:

  1. A Solid Business Plan: This is your roadmap. It details what your business is, what you plan to achieve, and how you intend to do it.
  2. Financial Projections: Lenders or investors will want to see realistic revenue forecasts, cash flow statements, and a clear understanding of your costs.
  3. Personal and Business Credit History: Good credit scores can help secure better terms for loans or lines of credit. If you are bootstrapping your business - it     becomes even more important.
  4. Legal Documents: Depending on the funding source, you may need business licenses, incorporation documents, contracts with third parties, or lease agreements.
  5. Pitch Deck: If you're seeking venture capital or angel investment, a compelling pitch deck is crucial. It should highlight your business model, team, market size, and growth strategy.
  6. Collateral: For some loans, you may need to provide collateral, like property or equipment, that can be seized if you fail to repay the loan.

Remember, preparation is key when seeking funding. The more organized and thorough you are upfront, the smoother the process will be.

Where to Find Fundings for Your Business?

So now that we know what you need, where can you actually find the money - here are some options to consider:

1. Personal Savings

This is often the first port of call for many entrepreneurs - using personal savings means you're investing your hard-earned money into your dream business.

It gives you full control over your venture and avoids any external pressures or obligations that may come with other funding sources.

However, it's essential to be smart about it - don't put all your life's savings at risk. Start small, test your idea, refine it, and then invest more as your business grows.

2. Friends and Family Loans

Sometimes, your support system can be your best financial backers. Friends and family who believe in your vision may be willing to invest in your business. This method can be less formal and more flexible than traditional loans.

The interest rates, if any, are usually lower, and repayment schedules can be more lenient. But remember, mixing business with personal relationships can be tricky.

It's crucial to clearly communicate expectations, repayment terms, and potential risks involved to maintain healthy relationships.

3. Crowdfunding Platforms

Welcome to the digital age of funding! Crowdfunding platforms like Kickstarter offer a unique way to raise capital. You pitch your business idea online, and people worldwide who believe in it can contribute.

It's not just about the money, though. These platforms can also help validate your idea, build an early customer base, and create buzz around your brand.

However, successful crowdfunding needs a solid marketing strategy. You need to create an engaging story around your business that compels people to invest.

4. Business Grants

Need some free money for your business? Business grants are funds given to businesses that don't need to be paid back. They're often offered by government agencies, foundations, and corporations to support small businesses and stimulate economic growth.

Applying for grants can be competitive and requires time and effort. But if you qualify, they can provide significant financial support without diluting your ownership or creating debt.

Remember, each grant has specific eligibility criteria and application processes, so make sure to do your homework.

5. Angel Investors

Angel investors are individuals with a surplus of cash and a keen interest in investing in startups. They operate by providing funding in exchange for equity or convertible debt in your business. The biggest perk? It's not just about the money.

Many angel investors are successful entrepreneurs themselves, so they can offer valuable advice, mentorship, and connections that can help your business thrive.

But remember, taking on an angel investor means sharing a piece of your business, so it's crucial to find someone who shares your vision and values.

6. Venture Capitalists

Venture capitalists (VCs) are firms or individuals that invest in startups with high growth potential in exchange for equity. VCs often provide larger sums of money than other sources, making them an excellent option for businesses looking to scale quickly.

Plus, like angel investors, VCs can also provide expertise and connections. However, VC funding usually comes with high expectations for growth and return on investment, so it's not for everyone.

If you're considering this route, be prepared for rigorous vetting processes and to have a solid business plan in place.

7. Small Business Loans

When it comes to traditional forms of funding, small business loans are a go-to option for many entrepreneurs. Banks, credit unions, and online lenders offer loans designed specifically for small businesses.

They can provide the capital you need to get your business off the ground, purchase equipment, or even expand your operations.

However, securing a loan requires a good credit score, a solid business plan, and sometimes collateral. It's important to shop around and compare interest rates and terms to find the best deal for your business.

8. Business Credit Cards

Much like personal credit cards, business credit cards offer a convenient way to cover everyday expenses. They can help manage cash flow, build your business credit history, and even earn rewards.

Plus, they're a great option for smaller, regular expenses that might not warrant a larger loan. But remember, while credit cards offer flexibility, they also come with interest rates and fees. It's essential to use them responsibly and avoid accumulating high-interest debt.


So, there you have it - some of the most common funding options available for your business. Remember, each option has its own pros and cons, so it's crucial to carefully consider what works best for your specific needs.

Preparing yourself with a solid business plan, clear communication skills, and determination will increase your chances of securing the funding you need to turn your dream into reality. Good luck!

Ade Omosanya


Ade Omosanya


Oct 20, 2023

Ade Omosanya is a father of one, a UK Chartered Certified Accountant and owner of AO Accountants Ltd. He has a keen eye for all things finances and shares his thoughts and tips via the My Future Pound blog.

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